Travel Trade Programs - Overseas
Tourism BC representatives in key overseas markets identify market trends and opportunities for BC tourism businesses. They work with tour operators to introduce new products and develop targeted joint campaigns translating consumer interest into sales. The key markets of Japan, China, Taiwan, Korea, Australia/New Zealand, the United Kingdom and Germany use familiarization tours and trade education as cost-effective ways to introduce BC products. Each overseas office operates a media relations program aiming to maximize editorial coverage and public relations activities.