Regional Profile

The Thompson Okanagan Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data as well as historical trend data are presented including visitor volume, accommodation and transportation indicators, and information about regional tourism products.

Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs.  The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research & Planning, Tourism British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

Regional Reports

OKANANGAN VALLEY CONUSMER WINE RESEARCH 2008

In 2008, the Okanagan Valley Consumer Wine Research was conducted by Research & Planning, Tourism British Columbia in partnership with Thompson Okanagan Tourism Association, and participating wineries in the Okanagan Valley. 

This study was undertaken to determine the specific attributes and appeals of the Okanagan Valley wine tourism product and to provide data on the characteristics of wine travellers who frequent the region’s wineries in terms of traveller and trip characteristics.  Travellers were interviewed at seven area wineries.

• Okanagan Valley Wine Consumer Research 2008 (Executive Summary)

• Okanagan Valley Wine Consumer Research 2008