Discover BC! 2008

Discover BC! 2008

Hosted by Tourism BC, the Discover BC! event is an annual presentation of new regional tourism products and mini-marketplace catering specifically towards Canadian-based Inbound Tour Operators for Asia. This year’s event took place on January 18, 2008 at the Sheraton Vancouver Wall Centre and provided the opportunity for regional and city destination marketing organizations (DMO’s) to present new products and key messages to accounts across all Asian markets.

A total of 80 Canadian-based Inbound Tour Operators from the markets of Japan, China, Taiwan and Korea participated in the presentation, a significant increase for the same event last year. Regional DMO partners included Tourism Vancouver Island, Vancouver Coast & Mountains Tourism Region, Thompson Okanagan Tourism Association, Kootenay Rockies Tourism, Cariboo Chilcotin Coast Tourism Association, and Northern British Columbia Tourism Association. Also participating in the event, was Tourism Vancouver, Tourism Victoria and Tourism Whistler.

The event program consisted of 4 components: Tourism BC’s Asia marketing program and in-market updates; a mini-marketplace for DMO’s to meet with RTOs before and after the presentations; new product updates presented by DMO partners and TBC; and an evening reception which provided further newtworking opportunities.

Preliminary feedback from the participants and partners have been very positive and Tourism BC looks forward to continuing this event next year.

Anyone interested in obtaining the presentations from this event please visit the Tourism BC website, in the Asia Pacific Marketing section.

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